Mail Surveys Still Make $ense?
They Sure Do!
Some clients are surprised to learn that a large part of our business
involves Mail Surveys. Since 1985 we have averaged over 200,000 Mail Surveys per year. That's a lot of mailing
and a lot of experience.
When you use Mail, you put your questionnaire in the hands
of your respondent. There are no phony e-mails to contend with, spam filters to fight, restricted phone
numbers and other hi-tech pot-holes in the information superhighway.
Our Mail Survey clients typically collect much more information per their project dollar spent,
than they can using other survey approaches.
Do people still fill-out mail survey forms they received in the
In fact, response rates to the typical Mail Survey are often more than double those than
can be achieved using web-based approaches. Respondents are also more likely to complete a Mail Survey than they
are to stay with an online form of similar length. Drop-off rates for web-based surveys can be very high (and therefore
costly) even among the most dedicated panel members.
Whether a straight Mail Survey, phone-to-mail, mail-to-web, or other mixed methodologies, mail
surveys are still a viable, accurate and cost-effective tool for many of our clients.
Are you wondering if a Mail Survey might be the best way to conduct
your next research project? It might be! Call us and find